Gold Prices Today: How Much Is Gold Worth and Should You Still Invest?- As of 9:12 a.m. ET today, the price of gold stands at $3,330.85 per ounce, according to the latest market data. That’s a 0.65% increase from yesterday’s price of $3,309.40. The yellow metal has been climbing steadily—up 2.33% over the past week and 7.18% over the past month.

In the past 52 weeks, gold has seen a high of $3,435 and a low of $2,294. This sharp rise has many investors wondering: is gold still the safe bet it used to be?

Why is the gold price rising now?
A few factors are pushing gold prices higher lately. For one, ongoing economic uncertainty and market volatility often drive investors toward gold. With concerns about inflation, geopolitical tension, and shifting interest rates, many are turning to gold as a safe-haven asset. Gold often holds its value—or even appreciates—when stocks, bonds, or real estate markets stumble. That makes it a popular tool for risk-averse investors looking to protect their wealth in turbulent times.

Is gold still a good hedge against inflation?
Gold has long been viewed as a hedge against inflation, but the reality is a bit more complex. While it can preserve value over long periods, it’s not always reliable in the short term.
Take 1980 to 1984, for instance. Inflation averaged 6.5% annually, but gold prices dropped by 10% per year over that same stretch. Fast forward to 2022, inflation hit 6.5% again—yet gold prices remained flat or even slightly declined.